What You Need to Know About Signs and Printing Before Your First Purchase

Signs are all around, so it’s easy to dismiss them while passing by. For many business owners, this could mean a loss of business. If potential customers don’t notice the company’s sign, they’re not going to become customers. Sign design is crucial, and the right design can make all of the difference. Business owners ready to create the first sign for their business or who want a more effective sign to use will want to follow the tips here.

What Will the Sign Say?

Signs are used for a variety of purposes. Is the sign just to get potential customers to call about services? Is it to announce a sale? What about an end-of-season clearance event? Think carefully about the purpose behind the sign when figuring out what it’s going to say. The message needs to be clear and concise.

Think About the Design and Layout

Play around with different layouts for the sign before finalizing anything. A basic layout is generally better, as customers know what to expect from the sign and where to find the information they need. Larger signs can have more complex layouts, but the simpler the layout is, the better. Even for larger signs, a simple layout makes it easier for the customer to read the sign when they’re quickly passing by, making it more likely they’ll notice the sign and contact the business.

Include Branding

Branding should be included with every sign. Branding helps potential customers recognize the business. If someone is already a little bit interested in a business, they’ll be more likely to stop and read the sign, which could help lead to a sale. Branding can be considered with the colors used, the layout, the logo, the font, and any other component of the sign.

Add Graphics

Graphics should be included on most signs. Basic signs may not have many photos, but they do have graphic elements like outlines or shapes. There should be something to help grab the attention of people who pass by. Give some thought to the colors when deciding on the graphics so they work well with the company’s branding. In most cases, like with the layout, simple is better.

Consider Font Carefully

The font can make or break a sign. It’s best to stick with a basic font instead of trying something too intricate. The font can be fancy in the logo or for small parts of the sign, but the main message and information should be in a basic font so it’s easy to read. Many people will pass by the sign quickly, so if they can’t read it, they won’t contact the business.

Finalize the Design

Try out different designs to see what looks great and what works best for the sign’s purpose. Consider how large the sign will be and where it may be located when thinking about which design looks best. It’s better to have a few options than to have one that might not end up working as well as it should. When there are a few to pick from, it’s easier to choose the most effective one.

There’s a lot to think about when designing a sign, but that doesn’t mean it’s impossible or hard to do. Let professionals help with the design to make sure the sign grabs the attention of as many potential customers as possible. Check out more information about Signs and Printing now, then start using the tips here to create a stunning sign for your business.

Carlos Wagner